Developed from Leo Pusateri’s book, You Are the Value: Define Your Worth, Differentiate Your CPA Firm, Own Your Market, written specifically for CPAs, this PCPS tool will guide you and your team members through practical strategies to help you build meaningful and lasting relationships with your clients.
Use this Value Ladder Exercise™ to walk through seven steps which will guide you and your firm in the brainstorming process of creating a Unique Value Proposition (UVP™). Discover what makes you