Data Communication and Storytelling

Communication is key

When discussing numbers and data to influence decision-making, you must be able to explain the why behind the numbers.

Tell a story

Being able to tell a story using data in a business setting is a key skill to have as a finance and accounting professional.

Key components to telling a story using data include knowing:

• Data communication basics
• The factors that allow for effective data communication
• The difference between communication and influence within a business context

Real-world examples

This course uses a mixture of real-world examples and case studies to give you different ways to understand and apply knowledge learned throughout the course.

This certificate is part two of a three-part Data Visualization and Communication Certificate.

Critical Thinking in Data Analytics is next on your data analytics learning journey.

Who Will Benefit

• AICPA & CIMA members who want to communicate effectively to enable and influence informed decision-making
• Global accounting and finance professionals
• Controllers
• Finance directors
• CFOs
• CPAs

Key Topics

• How to communicate or provide communication in a variety of different formats
• How to influence within a business context
• Understanding how storytelling can enhance communication

Learning Outcomes

• Recognize the basic principles of data communication.
• Recall the factors that enable effective communication of data.
• Recognize the difference between communication and influence within a business context.
• Recall how to communicate data in a variety of business contexts with influence and impact.
• Recognize how storytelling can enhance data communication.